Hatchling Baby Clothing

Hatchling is a fictional baby clothing brand evoking a playful design with cute colorful dinosaurs.

When developing a theme for my fictional baby clothing brand, it should feel friendly and whimsical, considering the audience is very young. Dinosaurs in addition to other animals, trucks, spaceships, and superheroes, are some popular examples of themes that make up the various designs of other baby clothing brands. My decision to stick with dinosaurs in particular is based on my personal preference being that as a kid, dinosaurs were the first thing that I developed an interest in. I wanted the dinosaurs to have a cartoon-like feel, so I gave them an illustrative look, similar to doodles found in a notebook.